Our Mission, Pillars, and Values
Our Mission
Bringing People TogetherThrough our passion for great pubs, bars and venues.
Our Pillars
- 🏛️ Look after: our teams as they make the difference
- 🏛️ Position: every site for success
- 🏛️ Support: empowered operators
- 🏛️ Create: efficiencies & improvements
- 🏛️ Invest: to create meaningful value
Our Values
- ⭐ We Have Fun
- ⭐ We Invest Wisely
- ⭐ We Are Caring
- ⭐ We Are Straight Forward
- ⭐ We Are One Team
FY26: Transforming to a Modern, Partnership-Led Pub Portfolio
Look after: our teams as they make the difference
- ✔️ Support and empower our teams
- ✔️ Help individuals become their best selves
- ✔️ Make our teams proud to work for us
Position: every site for success
- ✔️ Advance reshaping across estate
- ✔️ Create a future focused managed estate
- ✔️ Invest in sites with the best potential
Support: empowered operators
- ✔️ Loyalty centred around partnership
- ✔️ Provide tailored support and services
Create: efficiencies & improvements
- ✔️ Maximise use of existing systems
- ✔️ Automate and digitise processes
- ✔️ Simplify our practices
Invest: to create meaningful value
- ✔️ Embed the team approach
- ✔️ Carefully invest in business enablers
Our Values Explained
We Have Fun
- 💡 We take pride and enjoy what we do
- 💡 We celebrate success and recognise achievements
- 💡 We make our guests and teams smile
- 💡 We have fun in everything we do
We Invest Wisely
- 💡 We invest in people, sites and systems
- 💡 We make considered and effective ways of working
- 💡 We develop and support our teams for the future
We Are Caring
- 💡 We genuinely care for our guests, teams and partners
- 💡 We proactively care for our communities and environment
We Are Straight Forward
- 💡 We keep things simple
- 💡 We communicate honestly and constructively
- 💡 We address issues and opportunities head on
We Are One Team
- 💡 We work together as a passionate team
- 💡 We support each other
- 💡 We celebrate success together